The platform · for taxi and private hire companies
Runyourwholecompanyfromyourphone.
This is the system Fare 1 runs on every day: customer app, driver app, admin app and booking website, with the office work automated. You don't buy it and you don't build it. You rent it by the month, and we look after the servers and the security.
Monthly subscription. A lifetime licence is available for firms that want to self-host.
01 / What you rent
The whole system. Not a piece of it.
Four parts that already work together, because one company has been running on them every day.
Customer app
Booking, fixed prices, live driver tracking and payment, on iPhone and Android.
Driver app
Job offers, navigation, flight updates, documents and earnings.
Admin app
Live map, bookings, dispatch and alerts. The office, in a pocket.
Booking website
The same booking flow in a browser, with online payment.
02 / Your team
Four roles. Every one of them works from a phone.
Give each person exactly the access their job needs. The owner sees all of it, including what the other three are doing.
Super admin
Sees and controls everything, from one phone.
- Watch what every operator is doing
- See every driver and every trip, live
- Read the Google business growth report inside the app
- Ask the AI operator to do any of it
What the owner sees
03 / AI operator
The work of a whole office, done from one chat.
Inside the admin app there is an operator you can talk to. Every job below used to need a person at a desk: someone on the phones, someone watching the board, someone chasing drivers. Now one person types it, in plain words, and it is done.
12 things you can ask · tap any to watch
- What's happening with REF1234?
Example conversations · made-up bookings
04 / Next for your customers
Soon they will book just by chatting.
The same idea is coming to the customer app. No forms to fill in. A passenger types what they need in their own words, and the assistant takes it from there.
- 1The passenger says where from, where to, when, how many people and how many bags.
- 2The assistant suggests the right vehicle and asks which one they want.
- 3It shows the fixed price. The passenger says yes.
- 4It creates the booking and gives them live tracking.
Coming soonBeing built now. It will reach every company on the platform.
- I need a car from 12 Oak Road to the airport, Terminal 2. Tomorrow at 6am, 3 passengers and 4 bags.
Preview of the idea · made-up trip and price
05 / We run the tech
You run the business. We run everything underneath it.
On the monthly plan there is no server for you to manage and no security for you to worry about. Your attention goes to customers, drivers and growth.
Servers
We host and run the whole system. You never log in to a server.
Security
Access control, updates and patching are our job, not yours.
Monitoring
The system is watched around the clock, so problems are caught early.
Updates
New features reach your apps as we build them for our own company.
06 / Why switch
The big systems are built for an office. This one is built for an owner.
iCabbi, Autocab and the other established dispatch systems are proven products, made for companies with a dispatch office. If you want to run without one, the difference is in how the system was designed.
The middle column describes how office-first dispatch systems are generally set up. It is not a statement about any one supplier's current product or plan.
07 / Two ways to have it
Rent it by the month, or own it outright.
Pricing depends on your fleet and what you need set up, so it is agreed in a short call. No price list, no surprises afterwards.
Monthly subscription
RecommendedThe way most companies should run it.
- All four parts of the system, set up for your company
- Hosting, security and monitoring included
- Every new feature as it ships
- Support from the people who built it
- Nothing to install, nothing to maintain
Lifetime licence
Own it and run it on your own server.
- One payment for a licence that does not expire
- We set everything up on your server, from zero
- You pay your own server and running costs
- Your team is responsible for hosting and security
- Suits larger firms with their own technical staff
08 / Questions
What owners ask first
How much does it cost?
It depends on the size of your fleet and what you need set up, so there is no price list. Send a message and you get a clear monthly figure after one short call.
Why not just use iCabbi or Autocab?
They are proven systems, built for companies with a dispatch office. If that is how you want to run, they are a fair choice. This platform is for the owner who wants to run the company from a phone, with software doing the routine work and a small team stepping in only when needed.
Do I need technical staff?
Not on the monthly plan. We host it, secure it, watch it and update it. You only need technical staff if you choose the lifetime licence and run it on your own server.
Is the AI chat booking available now?
Not yet. It is being built into the customer app and is coming soon. Everything else on this page is how Fare 1 runs today.
Get in touch
Ask for pricing, or ask us anything.
Tell us about your company and what you want to run. Send an email, call the Fare 1 office, or message us on WhatsApp, whichever is easiest for you.