mahirtech · the team behind Fare 1
Builtsoonephonecanrunawholetaxicompany.
Fare 1 is a UK private hire company. We designed and built its customer app, driver app, office app and booking platform, then automated the work an office normally does. This site shows how it works, and how your company can run on the same system.
Fare 1 is live on
- Ars TechnicaICE plan to buy robot dogs spurs protest from hundreds of Boston Dynamics employees
- MIT Technology ReviewWill the real Anthropic please stand up
- The VergeThe RealReal won’t let AI agents hog designer clothing
- Ars TechnicaHighway thieves are spoofing GPS to steal millions in data center-bound cargo
- The VergeFive weird details from Anthropic’s IPO filing
- TechCrunchAnthropic’s IPO filing reveals its strategy for keeping enterprise customers hooked
- TechCrunchSpaceX locks in $40B GPU financing deal with Apollo
- Hacker NewsConcerning behavior from a popular open-weight AI model
- Google AIOur newest AI Quest: Mapping the human brain
- The VergeMicrosoft offers buyouts to 60,000 employees
- TechCrunchAnthropic officially files for its public debut
- Ars TechnicaTesla gave up the EV crown. Now it wants to win the autonomy race.
- The VergeKevin Roose is AGI-pilled. Why aren’t you?
- The VergeAnthropic’s IPO filing lays out a plan to ‘revolutionize every area of human endeavor’ with AI
01 / The idea
A taxi company normally needs an office. This one needs a phone.
Every booking follows the same four steps. Software does the first three. A person steps in only at the end, and only if something needs a decision.
02 / The apps
Three apps and a booking platform. All built in-house.
These are real products with real customers and drivers using them every day. The customer and driver apps are on the App Store and Google Play.
For passengers
Fare 1
Book a ride in a few taps, see the price before you confirm, and follow your driver to the door.
- Fixed price up front
- Airport and cruise transfers with flight tracking
- Pay in the app
Coming soonBook by chatting with an AI assistant
For drivers
Fare 1 Driver
Everything a driver needs for the shift: job offers, navigation, trip updates and earnings.
- Job offers sent to the nearest driver
- Flight and pickup changes arrive on their own
- Earnings and documents in one place
For the office
Fare 1 Admin
The whole office in one phone: live map, bookings, dispatch, and an alert for anything that needs a person.
- Live map of every driver and trip
- A different sound for each kind of alert
- Step in by hand whenever you want
Web
Booking platform and website
The same booking flow in a browser, with live pricing, online payment and the backend that all three apps talk to.
03 / The automation
The office work, done by software.
Each of these used to be a person on a phone. Now it happens on its own, and the person on shift is told afterwards.
Dispatch runs itself
Jobs are offered to the nearest drivers and the search widens on its own until one accepts.
Read the noteFlights move, pickups follow
When a flight is early or late, the pickup time moves with it. Driver and customer are told.
Read the noteLate drivers get replaced
If a driver will be late and another can get there sooner, the job moves to them.
Read the noteAlerts you can hear
Each kind of event has its own sound, so you know what happened before you look.
Read the note04 / AI operator
The work of a whole office, done from one chat.
Inside the admin app there is an operator you can talk to. Every job below used to need a person at a desk: someone on the phones, someone watching the board, someone chasing drivers. Now one person types it, in plain words, and it is done.
12 things you can ask · tap any to watch
- What's happening with REF1234?
Example conversations · made-up bookings
05 / Your team
Four roles. Every one of them works from a phone.
Give each person exactly the access their job needs. The owner sees all of it, including what the other three are doing.
Super admin
Sees and controls everything, from one phone.
- Watch what every operator is doing
- See every driver and every trip, live
- Read the Google business growth report inside the app
- Ask the AI operator to do any of it
What the owner sees
06 / Next for your customers
Soon they will book just by chatting.
The same idea is coming to the customer app. No forms to fill in. A passenger types what they need in their own words, and the assistant takes it from there.
- 1The passenger says where from, where to, when, how many people and how many bags.
- 2The assistant suggests the right vehicle and asks which one they want.
- 3It shows the fixed price. The passenger says yes.
- 4It creates the booking and gives them live tracking.
Coming soonBeing built now. It will reach every company on the platform.
- I need a car from 12 Oak Road to the airport, Terminal 2. Tomorrow at 6am, 3 passengers and 4 bags.
Preview of the idea · made-up trip and price
07 / We run the tech
You run the business. We run everything underneath it.
On the monthly plan there is no server for you to manage and no security for you to worry about. Your attention goes to customers, drivers and growth.
Servers
We host and run the whole system. You never log in to a server.
Security
Access control, updates and patching are our job, not yours.
Monitoring
The system is watched around the clock, so problems are caught early.
Updates
New features reach your apps as we build them for our own company.
08 / Why switch
The big systems are built for an office. This one is built for an owner.
iCabbi, Autocab and the other established dispatch systems are proven products, made for companies with a dispatch office. If you want to run without one, the difference is in how the system was designed.
The middle column describes how office-first dispatch systems are generally set up. It is not a statement about any one supplier's current product or plan.
09 / Two ways to have it
Rent it by the month, or own it outright.
Pricing depends on your fleet and what you need set up, so it is agreed in a short call. No price list, no surprises afterwards.
Monthly subscription
RecommendedThe way most companies should run it.
- All four parts of the system, set up for your company
- Hosting, security and monitoring included
- Every new feature as it ships
- Support from the people who built it
- Nothing to install, nothing to maintain
Lifetime licence
Own it and run it on your own server.
- One payment for a licence that does not expire
- We set everything up on your server, from zero
- You pay your own server and running costs
- Your team is responsible for hosting and security
- Suits larger firms with their own technical staff
10 / Questions
What owners ask first
How much does it cost?
It depends on the size of your fleet and what you need set up, so there is no price list. Send a message and you get a clear monthly figure after one short call.
Why not just use iCabbi or Autocab?
They are proven systems, built for companies with a dispatch office. If that is how you want to run, they are a fair choice. This platform is for the owner who wants to run the company from a phone, with software doing the routine work and a small team stepping in only when needed.
Do I need technical staff?
Not on the monthly plan. We host it, secure it, watch it and update it. You only need technical staff if you choose the lifetime licence and run it on your own server.
Is the AI chat booking available now?
Not yet. It is being built into the customer app and is coming soon. Everything else on this page is how Fare 1 runs today.
11 / Keep up
What we're building, and what's new in AI.
Build log
RSS- 12 Oct 2026The goal: one person, one phone, the whole operationA private hire company normally needs an office: someone on the phones, someone watching the map, someone chasing drivers. We are building Fare 1 so that one person on shift can run all of it from a phone.
- 12 Oct 2026Alerts you can recognise without lookingIf every notification makes the same sound, you have to pick up the phone every time. Most of the time it's nothing urgent, and that is how the urgent one gets missed.
- 12 Oct 2026Dispatch runs itselfA pre-booked job does not wait for someone to remember it. Ahead of the pickup time the system offers it to the nearest available drivers, and if nobody accepts, it widens the search step by step.
- 12 Oct 2026Flights move, pickups followAirport pickups used to mean someone refreshing a flight tracker and phoning the driver when a plane was late.
AI news
Updates every 30 min- Ars Technica · 1h agoICE plan to buy robot dogs spurs protest from hundreds of Boston Dynamics employees
- MIT Technology Review · 2h agoWill the real Anthropic please stand up
- The Verge · 3h agoThe RealReal won’t let AI agents hog designer clothing
- Ars Technica · 3h agoHighway thieves are spoofing GPS to steal millions in data center-bound cargo
- The Verge · 3h agoFive weird details from Anthropic’s IPO filing
- TechCrunch · 3h agoAnthropic’s IPO filing reveals its strategy for keeping enterprise customers hooked
- TechCrunch · 3h agoSpaceX locks in $40B GPU financing deal with Apollo
- Hacker News · 4h agoConcerning behavior from a popular open-weight AI model
Get in touch
Ask for pricing, or ask us anything.
Tell us about your company and what you want to run. Send an email, call the Fare 1 office, or message us on WhatsApp, whichever is easiest for you.