Small numbers, right direction

Over half of Fare 1's search impressions from the last 3 months came in the last 28 days: 12K of 21.6K. Average position moved from 14.8 to 11.7.

We're still on the edge of page one, and a 0.7% CTR says there's plenty left to fix. But the technical groundwork is starting to show up in the data.

Next target: page one, and turning impressions into clicks.